Subscriptions – A More Profitable and Resilient Model for Hospitality Brands
by Ken Scott Hospitality brands that create loyalty through subscriptions are more likely to be profitable and survive downturnsLoyalty is an emotion. It’s not about money- Ken ScottHaving a subscription business model during the Covid downturn has been a lifeline for
Digital Touchpoints with Guests: Who Cares?
by Mark Remijan Evidently, guests do Guests increasingly crave a high-quality, personalized experience. While mobility remains the top technology concern among guests, hotels are taking a comprehensive,
Generating Direct and Referral Bookings
by Mark Remijan What is your most profitable revenue channel? What source of business delivers most to your bottom line? What about the lifetime value of your client? What about your VIP and most loyal guests? Who helps you build your brand